Advertising  your website on popular websites in your category is essential to building your link popularity, which could in turn help you improve your search engine ranking and thus boost targeted traffic into your website. Because link popularity is and will continue to be the reigning factor that ascertains top search engine rankings. At the same time, please note that a poorly planned text link ad campaign can have a negative or nil effect on your website. So ‘think before your buy’ would be our driving motto for text link advertising.